The entire effort of APCCI initiatives is to make it a citizen’s initiative. Any initiative which is so vital to our health and future and is on such a mass scale can be a success only with the participation of people at large. With a multipronged effort, APCCI is taking awareness campaigns and initiatives various sections of the society including schools, colleges, various localities, empowering citizens with the APCCI app so that they can post pictures of the garbage/ litter in their area which is promptly addressed by the APCCI fleet. APCCI is doing IEC (Information, Education and Communication) on cleanliness to over 500 schools and colleges and Green Campus with Climate Reality Project in over 15 campuses. By partnering with various groups and organizations and constantly increasing sustained volunteer engagement the program has now truly become a citizen’s initiative.